In the world of game development, the most compelling creations often stem from a simple desire: the need for something that doesn’t yet exist. Daniel Knight, the CEO of Kinetic Games and lead developer of Phasmophobia, embodies this ethos. Frustrated by the lack of co-op horror games that he wanted to play, Knight took matters into his own hands, creating a unique experience that has captivated players worldwide. This insight into the creative process highlights how personal passion can drive innovation in the gaming industry.