Hello Kitty creator Sanrio is making a significant leap into the gaming industry with the launch of its new brand, Sanrio Games. This strategic move aims to monetize its beloved character portfolio and tap into the rapidly expanding global gaming market. With plans to release ten titles over the next three years, including a party game for Nintendo Switch, Sanrio is positioning itself to leverage its iconic characters in a new interactive format.

The beloved Sanrio characters are back in the spotlight with the launch of Hello Kitty Merch Match, a free-to-play 3D puzzle game available on both Android and iOS across 144 countries. This exciting new game invites players to tap on three matching merchandise items featuring their favorite characters, offering a delightful experience for fans of all ages. With over 1,000 collectible items, players can immerse themselves in a vibrant world filled with nostalgia and charm.